History

Country Pak began trading in April 1986, a result of the dream of Steve and Jo Mitcham, both of whom had over twelve years’ experience working and managing companies in the Fruit and Vegetable Industry. With premises in Belmont, Country Pak began life as Wholesale Fresh, a family partnership that within the first few years had employed most members of the Mitcham and Tramontana families.

Circumstances were very different in the beginning with fruit and vegetables still being sourced from the auction system at the West Perth Markets. Steve describes the challenging experience:

“Buying back then was a real challenge and took considerable skill, not only to get the right price, but also the best product. At 5am (after 30 minutes inspection time) the siren would sound and around 10 different auctions would start from five different floors. You literally had to run around from one floor to another so as not to miss out! The old markets were built for horse and buggy so each floor was raised with alleyways in between – you had to be fit!!”

When the new Markets were built in Canning Vale, warehouse space became available and Country Pak moved from Belmont to the new spacious complex. Being located in Market City was an advantage with greater access to growers, less cartage and most importantly more time could be spent on the Market floors seeking out the freshest produce and new, exotic or scarce lines.

The sourcing, selection and pricing of stock is now managed by Andrew who joined Country Pak in 1997 with plenty of experience in the hospitality and fruit and vegetable industry. As a qualified chef by trade, Andrew has first-hand experience in the needs and wants of his customers and is passionate about meeting these expectations.

“Since joining Country Pak there has always been a strong emphasis on quality and service and it is simply second nature to what we do. All of our policies and procedures are focused on providing a high standard for our clients.”

“Throughout the past 24 years we have grown tenfold, continually expanding our staff and facilities to match our

growing customer base. We put this down to our utmost commitment to provide a consistently high quality of product and service.”

“We learnt pretty early that if we could supply good quality produce, great customer service as well as continually research and implement new and better ways of doing business, then customer satisfaction would be guaranteed. The fact that we have loyal clients who have been doing business with us for up to 24 years is testament to this.”

Looking forward into the future we are continuously striving for new ways to improve the packaging and delivery of our products. Country Pak looks forward to continual steady growth in the Fruit and Vegetable Industry. The focus, as always, will be in satisfying our customer needs and delivering the high quality produce our clients have come to expect from us.

Our Produce

We source, stock and deliver a range of more than 500 types of fruit and vegetables.

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Our Commitment

We take great pride in looking after our clients and will always endeavour to do whatever it takes to keep you smiling.

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Our Testimonials

Don’t just take our word for it! Find out why we have plenty of loyal customers who have been doing business with us for over 20 successful years.

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